In spite of the rough circumstances, we are now in the latter half of 2020. With a number of Hape toys being recognised by influential European awards in the toy industry this year, Hape has been honoured to bring unique experiences to children and great warmth to families via our high-quality, educational toys.
In the United States of America:
Parents’ Choice Award
Gold Award: Robot Factory Domino
Silver Award: Fun Fan Fryer
Established in 1978, the Parents’ Choice Foundation® is the nation’s oldest non-profit guide to quality children’s media and toys. Best known for the Parents’ Choice Awards® program, the Parents’ Choice Award® Seals are the Foundation’s internationally recognised and respected icons of quality. The Parents’ Choice Awards program honours children’s toys and media that encourage children’s development, respects their intelligence, and offer many opportunities for learning through play. The award winners have long-term learning value and play value, innovative in concept, appealing, skillfully produced, and fairly priced.
Please find more information at: https://www.parentschoice.org/
ASTRA Best Toys for Kids Awards:
Fun Fan Fryer
Railway Bucket-Builder-Set
Monster Math Scale
Founded in 1992, the American Specialty Toy Retailing Association (ASTRA) is an international not-for-profit trade organisation that serves more than 1,800 independent retailers, manufacturers and sales representatives of the specialty toy industry. ASTRA is a dedicated community of professionals committed to providing children with healthy, quality play materials that have high play value and are designed with a focus on what the child can do, rather than what the toy can do. Held by ASTRA, the Best Toys for Kids Awards only honours one winner in each of its categories.
Please find more information at: https://besttoys.astratoy.org/home
PAL (Play Advances Language) Awards:
Toddler Kitchen Set
Silly Spaghetti
The PAL, “Play Advances Language,” Award organised by Playonwords.com, recognises exceptional toys, games and books that, through their design, content, quality, and character, promote play that advances language. It is the only industry recognition focusing on the best toys, games and books that not only entertain, but also inspire kids and caregivers to engage in rich communication and interaction.
Please find more information at: https://playonwords.com/
In Germany:
Golden Rocking Horse Award (Goldenes Schaukelpferd) nominees:
Adventure Van - Category “Everything for A Child's Heart”
Railway Bucket-Builder-Set - Category “For Artists and Master Builders”
Magnet Science Lab - Category “Play and Technology”
The Golden Rocking Horse Award (Goldenes Schaukelpferd) is co-presented by DVSI (Deutscher Verband der Spielwarenindustrie), and the German magazine Familie & Co, with the aim of selecting the best toys of the year. The readers of the magazine and users of its official website both have a right to vote for the best toys, indicating that the award winners reflect the favourite products of consumers, parents and related groups.
Read more at: https://www.familieundco.de/
Top10 Toys (Spielzeug) nominated:
Railway Bucket-Builder-Set
Magnet Science Lab
TOP 10 Toys is a marketing campaign for toys and leisure items in Germany. The Federal Association of Toy Retailers (BVS) selects the highlights of the year together with the TOP 10 Toys jury. The jury members (toy and leisure experts) play a key role for one of the large toy groups and chain stores (idee + spiel, SPIEL & SPASS, SPIELZEUG-RING, Smyths Toys, VEDES). Furthermore, the TOP 10 Toys award offers fun potential for everyone. There is something for every age, taste and budget!
See more information at: https://www.top10spielzeug.de/Top10-Spielzeug-Nominierte/Nominierte-2020.php
Being listed on the winners’ roll-call of five significant and influential European children and toy industry awards is insurmountable proof of Hape toys’ high-quality, lasting play-value, educational meaning and wide-ranging benefits to children’s growth. Furthermore, quality Hape toys, like the Robot Factory Domino, with its math and logic leanings, the very “real” Fun Fan Fryer, the Monster Math Scale, the Railway Bucket-Builder-Set, with its innovative storage functions, the wonderful all-in-one Adventure Van and the Magnet Science Lab with its STEAM and high-educational value, all further underscore Hape’s key values. Therefore, we have every reason to believe that the above-mentioned award winners and nominees will very likely become hits in the US, Germany, throughout Europe and even across the whole world.
We are very glad that Hape toys are able to bring happiness to children and families, enriching childhoods and filling the world with more smiles and laughter - especially during these difficult times. Hape will always aim to produce valuable toys of fine-quality that help make your leisure time more interesting and meaningful, whilst all the while living up to the public’s trust, appreciation, and praise.
