From 16^th to 20^th October, 2019, the 18^th International Trade Fair for Toys & Preschool Education Resources (China Toy Expo – Shanghai), organised by  the China Toy & Juvenile Products Association (CTJPA), was successfully held in  the Shanghai New International Expo Centre.

Hape participated in the expo, together with its eponymous brand, the German wooden toy brand Hape^®, German 100-plus-year-old handmade doll brand Käthe Kruse^®, and its strategic partners – the renowned infant and toddler products manufacturer Kids II’s sub-brands, baby einstein^®, Oball^® and Disney baby^®, the plush toy tycoon Ty^®, the micro building block brand nanoblock^®, as well as the Thai premium quality wooden toy brand PINTOY^®. In addition, the leading Spanish toy retail brand Eurekakids^® made its debut in China, displaying its new retail concept store, which drew a lot of attention.

With an 800-square-meter floor space, the Hape booth presented segregated toy sections that included different themes like infants and toddlers, music, sand and outdoor, STEAM, and much more. Moreover, the Hape Playground (previously called Hape “shop-in-shop”), and the real-time live-show displayed on the booth’s LED screen helped give a comprehensive presentation of Hape’s exquisite toys to all its visitors. Additionally, the expertly designed, high-quality products - alongside the fabulous Ty show - drew large crowds of visitors and customers to the booth during the Expo.

Hape also enjoyed media attention from the likes of Parents x Jingdong, YouKu and the magazine ITMA during the event. In addition, Mr. Christian Ewert (president of amfori), paid a visit to the Hape booth, engaging in an in-depth exchange with Mr. Peter Handstein, (Founder and CEO of Hape Group).

Thanks to its eye-catching and exquisite new toys, good media coverage and rising sales, it’s clear the the Expo was a great success for Hape.