Hape Extends Global Reach with New Japanese Branch

(12th Oct. , 2017, Tokyo) Hape Holding AG (Headquarters: Lucerne, founder & CEO: Peter Handstein, hereafter referred to as “Hape”) has bolstered its investment in the Japanese market.

 On 1st September, 2017, Hape Japan Ltd (Japanese name: ハペジャパン株式会社) was founded. Headquartered in Shibuya, Tokyo, and operated by Suzuki Hiroyuki, Hape Japan is committed to expanding sales in local market.

Hape Holding AG signed a sales and store agency contract with KAWADA Co. Ltd (hereafter referred to as KAWADA) (Headquarters: Shinjuku, Tokyo, legal representative: Ishii Junichi). KAWADA will be the exclusive distributor of Hape products, and through its established commercial network, Hape can cover and dispatch to the entire Japanese market.

Hape will cooperate with Sanyo Pleasure Group (headquartered in Okayama, legal representative: Takatani Masahiro) focusing on sales in kindergartens and nursery schools. Through this cooperation, Hape is ready to have a positive influence on Japan’s early educational scene.

 “The Japanese market is a mature market, and Japanese parents pay a lot of attention to their child’s education and have strict requirements in terms of the quality and safety of toys. The establishment of Hape Japan, and cooperation with partners like KAWADA and Sanyo Pleasure Group,presents a precious opportunity for Hape. With its world-renowned, high-quality toys, I hope Hape can contribute to Japan's education scene and contribute to the happy childhood of all Japanese children.” Said Peter Handstein, CEO of Hape Holding AG.

“We are going to enter an era of Artificial Intelligence. Innovation and logical thinking will be essential for our children. Hape’s educational toys will help children gain this advantage through play. For newborns through to children aged to six-years-old, playing with toys enhances not only their coordinative development, but also children's executive and performance abilities. In light of this, Hape’s educational toys will play an important role in promoting children’s development in Japan.”

Hape Holding AG and its branch office Hape Japan takes focuse on the mental development of children, and strives to provide high-quality and safe educational toys for Japanese children - as well as improving brand awareness - that will eventually come to be a beloved toy brand amongst Japanese children.

 

About Hape Holding AG:

Hape ((“hah-pay”)) Holding AG, a leader in designing and manufacturing high-quality baby and children’s wooden toys made from sustainable materials, was established in Germany in the 1986 by Peter Handstein. Currently, Hape Holding AG owns nine subsidiary companies and employs thousand of people globally. The brand aims to entertain, enlighten and promote the healthy growth and development of children; advocate and adhere to strict ecological and environmentally sound production methods, and to actively contribute to environmental protection and sustainable development.

 

 Hape Holding AG

     Add: Hallwilerweg 2 Lucerne, 6003 Switzerland

     Founder & CEO: Peter Handstein

     Founding location: Germany

     Founding time: 1986

     Business type: OEM/ODM/Brand

     Sales range: 60 countries and regions

  

 Hape Japan Ltd.

 Location: 6-28-9, Jingumae, Shibuya ku, Tokyo 150-0001

                       (〒150-0001 東京都渋谷区神宮前6-28-9)

       General Manger: Suzuki Hiroyuki

       Founder time: 30th August 2017

       Business: Toy sales, etc.

       URL: https://www.hape.com/jp/jp/ 

 

Further question, please contact:

Hape Japan Ltd (ハペジャパン株式会社)

Tel: (+81)3-6892-4201

Email: japan@hapetoys.com

 

 

Back to News Overview

Hape Holding AG

Hape, (“hah-pay”), is a leader in designing and manufacturing high quality baby and children’s wooden toys made from sustainable materials. The eco-friendly company formed in 1986 by Founder and CEO Peter Handstein in Germany.

Hape produces the highest standards of quality through stringent control systems and a world class production facility. Hape brands are sold through specialty retail, toy stores, museum gift stores, school supply stores and select catalog and internet accounts in over 100 countries.

Hape has won numerous awards from prestigious independent toy testing groups for toy design, quality and safety. Find us also on Weibo(http://weibo.com/hapetoys) or “like” us at facebook(http://www.facebook.com/hapetoys)

For more information

Corporate PR
Telephone: +86 574 8681 9176
Fax:      +86 574 8688 9770
Email:    PR@happy-puzzle.com

X Close