Together for a Sustainable Future: Amorim Cork Composites CEO Visits Hape

On February 14th, João Pedro Azevedo - the CEO of Amorim Cork Composites - and his core team paid a visit to Hape China. As one of the strategic partners of Amorim Cork Composites, Hape shares the same philosophy as Amorim, and is committed to sustainable development. Mr. João Pedro’s visit was of great significance for both Hape and Amorim, as it was a precious opportunity to cement mutual trust, expand future practical cooperation and increase face to face exchanges with a view to elevating our bilateral relationship to a new level.

On the afternoon of the 14th, accompanied by Hape’s Vice General Managers, Mr. João Pedro and his team visited the “Hape Nature Explore Education Base (shortened to “HNEEB”) and our “Bamboo Research Centre”, located in Gongtong Village, which impressed The Amorim Cork Composites CEO thanks to its unique ecology, stunning views, diverse array of bamboo products and its widespread artistry. For decades, Hape has attached great importance on sustainability, and from its material selections to its manufacturing processes, we strictly follow the “minimum ecological cost” principle. Using bamboo as a raw material further reflects our determination to push towards a greener world - which also coincides with Amorim's long-term commitments to sustainability.

Mr. João Pedro visited the product exhibition hall, our offices and the production workshop the following day, and was astonished by Hape’s high-quality, educational and sustainable toys. The CEO also praised the factory’s rigorous and high-level production process, viewing that the development and exploration of cork in Hape has great potential and possibilities. In the meantime, he also firmly believes that Hape will develop more intriguing and sustainable cork products that will amaze customers with their outstanding quality and innovative design philosophy. Notably, Mr. João Pedro showed great interest in the growing live-streaming businesses in China, sharing many insightful ideas and thoughts on Amorim's future efforts in such endeavours.

In August of 2021, Hape and Amorim co-founded a joint venture, KORKO – MADE BY NATURE LDA, that strives to bring happiness to children all around the world via its original and sustainable products. The date also marked another big step towards sustainability for us too, and Hape - as always - would like to deepen its strategic partnership with Amorim in a holistic manner based on the principle of cooperation and togetherness in order to achieve a bright and sustainable future!


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Hape Holding AG

Hape, (“hah-pay”), is a leader in designing and manufacturing high quality baby and children’s wooden toys made from sustainable materials. The eco-friendly company formed in 1986 by Founder and CEO Peter Handstein in Germany.

Hape produces the highest standards of quality through stringent control systems and a world class production facility. Hape brands are sold through specialty retail, toy stores, museum gift stores, school supply stores and select catalog and internet accounts in over 100 countries.

Hape has won numerous awards from prestigious independent toy testing groups for toy design, quality and safety. Find us also on Weibo(http://weibo.com/hapetoys) or “like” us at facebook(http://www.facebook.com/hapetoys)

For more information

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Telephone: +86 574 8681 9176
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Email:    PR@happy-puzzle.com

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