For each Hape 30th anniversary block set purchased, one toy will be donated to a child in need.

We will be embarking on a memorable trip.

May 15th, Ningbo, China – Hape International (Ningbo) Ltd. has announced the “Love Ambassador” of their ‘We Care, We Share’ charity program in 2017 after the lucky draw.

Over the past three months, caring individuals from Europe, America and Asia have volunteered to take part in the ‘Love Ambassador’ scheme. The lucky winner of the promotion - picked by Founder & CEO of Hape Holding AG - is Mrs. Pilar Olivares from Spain. Mrs. Olivares will soon begin a remarkable journey with us.

Hape will be embarking on a memorable trip. It is a social responsibility scheme run by Hape Holding AG on a global scale from 2016. Every time a Hape 30th Anniversary Block Set is purchased, we will donate a toy on behalf of our customers to a child in need. In this social responsibility scheme that spans five countries, Hape only plays the role of the middleman, bridging the gap between our customers and children in need with love, and the task of our ‘Hape Love Ambassadors' is to ensure that every donated toy goes straight to the hands of children in need safely. We do so in order to carry on the mission that began 30 years ago when Hape was founded.

Over the past year, Hape has donated toys to 10,694 children in Afghanistan, China, Nepal, Zimbabwe and Syria.

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Those eyes, full of hope and curiosity thrilled us. Despite the little resources, those children possess in their everyday life, it was a huge moment of delight and appreciation that carried us off.
(Sabine Handstein & Dennis Gies, 2016 ‘Hape Love Ambassador‘ for Zimbabwe)

Buy one and donate one. For each BLOCKS you purchase, Hape will donate one toy to a child in the countries we will be visiting.

The process of selecting the child we donate the toy to is transparent and traceable.

Since the “We Care We Share” social responsibility scheme was initiated in 2016, we have helped our customers to share their love to over 10,000 children across the world.

In 2017, let’s continue this social responsibility scheme together since your one purchase may make two children happy.

Trace Your Unique Donation


In May, Hape donated the first batch of toys to Indira Ghandhi Children’s Hospital in Kabul, capital city of Afghanistan.


‘Hape Love Ambassadors’ have set off their charity journey for autistic children in rehabilitation centers, hospitals and schools in 23 provinces, 5 autonomous regions, 4 autonomous municipalities and 2 Special Administrative Regions.


March 29, ‘Hape Love Ambassador’ visited 116 children from 3 kindergartens in Kathmandu who suffered from the earthquake catastrophe in April 2015.


On April 21, ‘Hape Love Ambassador’ donated toys to 700 Syrian and Afghanistan children at the Child Friendly Space in Berlin.


In September, ‘Hape Love Ambassadors’ donated toys to 2,393 children aged between birth and 6 years old in 30 ECCD centres.

Where You Are Making a Difference

Global awareness begins with an individual. In 2017, We've selected countries suffered from war, poverty, natural disasters, or lack of resources to partner with in our corporate responsibility scheme We Care We Share. When you purchase a blocks set, a toy will be donated to a child in need in China, Colombia, India, Syria, or Zimbabwe. Each set purchased has a unique five digital serial number - type yours above to see where your donation has gone to make a difference in a child's life.




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