At the beginning of 2019, Hape appeared at three top-class international toy fairs, namely, the Hong Kong Toys & Games Fair (7th to 10th January), the Spielwarenmesse International Toy Fair (30th January to 3rd February) and the North American International Toy Fair (16th to 19th February). Hape’s booths proved to be popular attractions for many attendees, and the world-renowned certification bestowed to the brand concluded a successful global tour for Hape.
Hape Group, together with its eponymous toy brand Hape®, German 100-plus-year-old handmade doll brand Käthe Kruse®, its strategic partner, the world’s plush toy tycoon ty®, and German preschool education brand Beleduc, all participated in the fairs.
Gloriously distinctive booth
At the Hong Kong and New York fairs - having incorporated Junior Inventor, our brand-new product category - Hape successfully presented visitors with segregated toy sections in a modern mechanical style, attracting many visitors. Furthermore, in order to better prepare for the world’s biggest toy gathering – the Spielwarenmesse International Toy Fair - Hape collaborated with a well-known booth design company to create a tailor-made Hape booth in Nuremberg, seamlessly creating a multi-brand, multi-series, multi-style product display arena. Additionally, Hape’s new shop-in-shop concept store was on show - in the presence of many major global retailers - marking a significant step for Hape in the implementation of its global strategic marketing plan.
Large crowds concentrate on Hape.
During the fairs, Hape's booths attracted large crowds of visitors. The President of the Hong Kong Trade Development Council (HKTDC), the Associate Inspector of the Department of Cultural and Tourism Industries, and the President of China Toy & Juvenile Products Association (CTJPA), visited Hape’s booth, meeting and chatting with Mr. Peter Handstein, the founder and CEO of Hape Group. Moreover, much global media focused on Hape, with a reporter from XINHUANET holding a special interview with Mr. Handstein, many mainstream media outlets covering the introduction of Hape’s 2019 new products and social media influencers and renowned experts highly praising the excellent craftsmanship and outstanding design of Hape’s toys, strongly recommending them to children and families all over the world.
Renowned awards and accreditation.
During the Spielwarenmesse International Toy Fair in Nuremberg, the wonderful creation Magic Touch Piano of Hape and baby einstein won the trophy at the ToyAward 2019 in the Baby & Infant category, the highest honour in the toy industry. This is yet another success for Hape and represents more high-calibre recognition of its quality toys and play value. Simultaneously, the Deluxe Scientific Workbench, a new product launched earlier this year, was also nominated by the ToyAward 2019 in the PreSchool category. With both new toys accredited, Hape was undoubtedly a shining star at the Nuremberg fair this year.
Hape’s Global Tour provided the brand with not only a stage to demonstrate new products and brand strength, but also a perfect opportunity to make interactions and promote collaboration with global clients and partners, both new and old. Hape made a great splash at all three global fairs, with the tour achieving fabulous success.