(1st Sep., 2018, Hong Kong) Hape China has established a distribution relationship with the renowned toy company Kids II Inc. (Hereafter referred as “Kids II”), as of September becoming the major distributor of Kids II across mainland China.
Kids II is an infant and toddler products manufacturer based in Atlanta, America. The company aims to create more baby “basics” that enrich everyday life during the early years and help families build brighter futures, with a focus on toys, baby swings, baby chairs, and other kinds of accessories for infants and toddlers. There are five featured subsidiary brands held by Kids II, namely Bright Starts, Baby Einstein, Ingenuity, Oball and Disney Baby.
Along with the signatures on distribution and license agreement, granted by Kids II, Hape China will distribute all of Kids II’s brands and categories in mainland China, as well as engage in marketing activites. Taking advantage of Hape’s strong online and offline distribution network and platform, Kids II products will be introduced to more children and families in China, who can look forward to a brighter future.
Besides the distribution relationship with Kids II, Hape is also the exclusive distributor of the plush toys tycoon TY®, in China and Mongolia, as well as the exclusive distributor of the micro building block brand Nanoblock® in mainland China. Distributing valued brands to deliver quality toys to more children over the world aligns with Hape’s philosophy and original intention.