On 30th January, 2019 the annual ToyAward 2019 ceremony was held in Nuremberg, Germany. The wonderful creation Magic Touch Piano of Hape and baby einstein won the trophy in the Baby & Infant category after already taking the prize at the Grand Prix du Jouet 2018 in France last year. Receiving two internationally renowned awards successively is a great omen and the Magic Touch Piano is bound to continue gaining higher market penetration worldwide. The worldwide recognition proves Hape toys on quality and play fun value, as well as a stimulus for a better success between Hape and baby einstein in the future.
Judges highly praised the item saying: The Magic Touch Piano from Hape and Kids II is the ideal way to introduce toddlers to the world of music. The innovative wooden piano keys do not work in the classic way but with the touch of warm fingers alone…”
ToyAward is one of the most significant global toy awards. It consists of five major categories namely: Baby & Infant (0-3 years), PreSchool (3-6 years), SchoolKids (6-10 years), Teenager & Adults (10+ years), and Startup. There were only 643 submissions in 2018. This year, the five winners of each category were selected from 838 submissions. Winners were singled out by a 16-member jury of experts ranging from international trade representatives and market researchers to educators, scientists and toy safety experts. All winners were chosen for their possession of extraordinary features in play fun, originality, safety and workmanship & quality as well as the comprehensibility of product concept and the prospects of success in the shops.
For more information, please see: http://www.toyaward.de/en/2019/