Public Statement on New Distributor in Australia

In May 2020, Hape Holding AG officially ended its cooperation with Educational Experience, its former distributor in Australia and, in July started a new collaboration with U. Games Australia who will deliver more Hape toys to Australian families in the coming future.

U. Games Australia is a leading toys and games distributor in Australia, with involvement in the toy industry for more than 20 years. U. Games Australia distributes numerous, globally strong brands, and maintains long-term, quality cooperation with lots of large-scale independent retail stores, toy chain stores, supermarkets, etc.

With much appreciation for the years of cooperation with Educational Experience, Hape Group will now work with U. Games Australia to open a brand-new Australian chapter, providing Australian families with Hape quality toys and, as always, enriching a happy childhood for children!

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Hape Holding AG

Hape, (“hah-pay”), is a leader in designing and manufacturing high quality baby and children’s wooden toys made from sustainable materials. The eco-friendly company formed in 1986 by Founder and CEO Peter Handstein in Germany.

Hape produces the highest standards of quality through stringent control systems and a world class production facility. Hape brands are sold through specialty retail, toy stores, museum gift stores, school supply stores and select catalog and internet accounts in over 60 countries.

Hape has won numerous awards from prestigious independent toy testing groups for toy design, quality and safety. Find us also on Weibo( or “like” us at facebook(

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Corporate PR
Telephone: +86 574 8681 9176
Fax:      +86 574 8688 9770

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