Hape Launches Strategic Cooperation with mothercare

(Shanghai, China) On December 20th, 2020, Hape, a world-leading educational toy brand, joined hands with mothercare, a comprehensive maternity and baby products store, to launch a strategic cooperation meeting at a mothercare store in Mixc, Shanghai. Sharon, senior vice president of Goodbaby Group which mothercare belongs to, Ms. Zhong, general manager of mothercare, Ms. Pan, global brand director of Hape and Ms. Zhou, general manager of Hape China, all attended the meeting and signed a strategic cooperation agreement. Meanwhile, Hape products will officially be on sale in more than 70 mothercare stores in China and online malls in the WeChat applet.

Hape enters all of mothercare’s stores in China as an important toy brand, launching a strategic cooperation and creating an offline one-stop play-experience designed to provide consumers with better instore experience full of interactivity and enjoyment. The cooperation, in turn, will further raise mothercare’s brand awareness and market share in China, promote its integrated online/offline development and achieve a win-win situation for both parties, based on the omni-channel resources and loyal brand followers on both sides.

At the meeting, Sharon from mothercare expressed great confidence in the long-term cooperation: “Hape insists on creating and manufacturing safe, environmentally friendly and original toys, which coincides with mothercare's pursuit of safety, quality and value. We are more than happy that Hape has joined our big family. In the future, we can further deepen our cooperation in member operations and realise more possibilities through traffic sharing."

Ms. Pan from Hape also stated that mothercare was a great partner of vital importance: “The reason why we chose mothercare is that mothercare understands the inner-voice of mothers better. We all agree that educational toys will experience rapid growth in 2021, and this move will be a big step for us in exploring China’s infant and child industry.

The cooperation with mothercare opened a new era in Hape’s offline channel operations. In the future, based on Hape’s high-quality educational toys and in-depth research on children’s growth, combined with mothercare's strong global supply chain and scientific research capabilities, we hope we can continue to address the childcare needs of young Chinese families and bring them high quality one-stop maternal and child consumption experiences, and ultimately help improve the growth of children in China.

About mothercare

mothercare maternal and child products operate under the Goodbaby Group brand. Established in the UK in 1961, mothercare possesses over 800 stores worldwide. Since its entry into China in 2008, mothercare stores have spread to over 30 cities nationwide. mothercare has won the favour of many parents for its "one-stop shopping experience" over the years, thanks to its all encompassing range of categories, high-quality, excellent service and continuous innovation. The brand provides a full range of maternal and child products that meet the needs of children from birth to 8 years old.

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Hape Holding AG

Hape, (“hah-pay”), is a leader in designing and manufacturing high quality baby and children’s wooden toys made from sustainable materials. The eco-friendly company formed in 1986 by Founder and CEO Peter Handstein in Germany.

Hape produces the highest standards of quality through stringent control systems and a world class production facility. Hape brands are sold through specialty retail, toy stores, museum gift stores, school supply stores and select catalog and internet accounts in over 60 countries.

Hape has won numerous awards from prestigious independent toy testing groups for toy design, quality and safety. Find us also on Weibo or “like” us at facebook

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