Hape Shines at the 2019 China Toy Expo

From 16th to 20th October, 2019, the 18th International Trade Fair for Toys & Preschool Education Resources (China Toy Expo – Shanghai), organised by  the China Toy & Juvenile Products Association (CTJPA), was successfully held in  the Shanghai New International Expo Centre.

Hape participated in the expo, together with its eponymous brand, the German wooden toy brand Hape®, German 100-plus-year-old handmade doll brand Käthe Kruse®, and its strategic partners – the renowned infant and toddler products manufacturer Kids II’s sub-brands, baby einstein®, Oball® and Disney baby®, the plush toy tycoon Ty®, the micro building block brand nanoblock®, as well as the Thai premium quality wooden toy brand PINTOY®. In addition, the leading Spanish toy retail brand Eurekakids® made its debut in China, displaying its new retail concept store, which drew a lot of attention.

With an 800-square-meter floor space, the Hape booth presented segregated toy sections that included different themes like infants and toddlers, music, sand and outdoor, STEAM, and much more. Moreover, the Hape Playground (previously called Hape “shop-in-shop”), and the real-time live-show displayed on the booth’s LED screen helped give a comprehensive presentation of Hape’s exquisite toys to all its visitors. Additionally, the expertly designed, high-quality products - alongside the fabulous Ty show - drew large crowds of visitors and customers to the booth during the Expo.

Hape also enjoyed media attention from the likes of Parents x Jingdong, YouKu and the magazine ITMA during the event. In addition, Mr. Christian Ewert, (president of amfori), paid a visit to the Hape booth, engaging in an in-depth exchange with Mr. Peter Handstein, (Founder and CEO of Hape Group).

Thanks to its eye-catching and exquisite new toys, good media coverage and rising sales, it’s clear the the Expo was a great success for Hape.

 

 


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Hape Holding AG

Hape, (“hah-pay”), is a leader in designing and manufacturing high quality baby and children’s wooden toys made from sustainable materials. The eco-friendly company formed in 1986 by Founder and CEO Peter Handstein in Germany.

Hape produces the highest standards of quality through stringent control systems and a world class production facility. Hape brands are sold through specialty retail, toy stores, museum gift stores, school supply stores and select catalog and internet accounts in over 60 countries.

Hape has won numerous awards from prestigious independent toy testing groups for toy design, quality and safety. Find us also on Weibo or “like” us at facebook

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