Leading Spanish Toy Chain Store “Eurekakids” Enters China

On the morning of November 30th, the first Eurekakids retail concept store launched in Ningbo, marking its formal entrance into China.

Mr. Peter Handstein, the Founder and CEO of Hape Group, attended the opening ceremony and expressed his congratulations by delivering a speech and cutting the ribbon. Eurekakids gathered multiple internationally renowned toy brands, including Hape Group’s subsidiary brands, such as the German wooden toy brand Hape®, German 100-plus-year-old handmade doll brand Käthe Kruse®, and Hape’s strategic partners - the renowned infant and toddler products manufacturer Kids II’s sub-brand baby einstein®, the micro building block brand nanoblock®, the plush toy tycoon Ty®, as well as the Thai premium quality wooden toy brand PINTOY®. Moreover, there will be increasingly more quality brands in the future.

Some of Hape’s Railway, Junior Inventor, Kitchen & Food toys featured in the store, and were ready and waiting for children to have a free, hands-on experience with the products, luring crowds of consumers into the store. Aside from the quality toys, interesting games and competitions were also a hit among children; little ones concentrated on building blocks and answering questions, smiling sweetly as they were handed prizes in the end.

Eurekakids is a company specialises in the sale of high-quality educational toys and children's accessories for children aged from birth to 12 years old. Established in 2002 in Spain, Eurekakids is now in possession of over 190 stores in 15 countries around the globe. As Hape Group’s new toy retail store, Eurekakids (Ningbo) is the debut of Eurekakids in China. Hape made investment in Eurekakids in 2018, and introduced the new toy retail mode into the Chinese market this year.

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Hape Holding AG

Hape, (“hah-pay”), is a leader in designing and manufacturing high quality baby and children’s wooden toys made from sustainable materials. The eco-friendly company formed in 1986 by Founder and CEO Peter Handstein in Germany.

Hape produces the highest standards of quality through stringent control systems and a world class production facility. Hape brands are sold through specialty retail, toy stores, museum gift stores, school supply stores and select catalog and internet accounts in over 60 countries.

Hape has won numerous awards from prestigious independent toy testing groups for toy design, quality and safety. Find us also on Weibo or “like” us at facebook

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