Magic Touch Piano Wins ToyAward 2019 | Hape Toys | 2018

Magic Touch Piano Wins ToyAward 2019

On 30th January, 2019 the annual ToyAward 2019 ceremony was held in Nuremberg, Germany. The wonderful creation Magic Touch Piano of Hape and baby einstein won the trophy in the Baby & Infant category after already taking the prize at the Grand Prix du Jouet 2018 in France last year. Receiving two internationally renowned awards successively is a great omen and the Magic Touch Piano is bound to continue gaining higher market penetration worldwide. The worldwide recognition proves Hape toys on quality and play fun value, as well as a stimulus for a better success between Hape and baby einstein in the future.


Judges highly praised the item saying: The Magic Touch Piano from Hape and Kids II is the ideal way to introduce toddlers to the world of music. The innovative wooden piano keys do not work in the classic way but with the touch of warm fingers alone…”


What made things doubly exciting was that Hape’s Deluxe Scientific Workbench was also nominated by ToyAward 2019 in the PreSchool category. Let’s congratulate our team for this fantastic success!


ToyAward is one of the most significant global toy awards. It consists of five major categories namely: Baby & Infant (0-3 years), PreSchool (3-6 years), SchoolKids (6-10 years), Teenager & Adults (10+ years), and Startup. There were only 643 submissions in 2018. This year, the five winners of each category were selected from 838 submissions. Winners were singled out by a 16-member jury of experts ranging from international trade representatives and market researchers to educators, scientists and toy safety experts. All winners were chosen for their possession of extraordinary features in play fun, originality, safety and workmanship & quality as well as the comprehensibility of product concept and the prospects of success in the shops.


For more information, please see: http://www.toyaward.de/en/2019/




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Hape Holding AG

Hape, (“hah-pay”), is a leader in designing and manufacturing high quality baby and children’s wooden toys made from sustainable materials. The eco-friendly company formed in 1986 by Founder and CEO Peter Handstein in Germany.

Hape produces the highest standards of quality through stringent control systems and a world class production facility. Hape brands are sold through specialty retail, toy stores, museum gift stores, school supply stores and select catalog and internet accounts in over 60 countries.

Hape has won numerous awards from prestigious independent toy testing groups for toy design, quality and safety. Find us also on Weibo or “like” us at facebook

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