More Than Just a Piano!

Have you ever witnessed a magic toy? The Magic Touch Piano, the wonderful collaboration between Hape and Baby Einstein, has attained worldwide recognition since its release in 2018, winning a host of prestigious and influential awards including the Spielwarenmesse ToyAward 2019 in Germany, the Toy of the Year 2019 in Finland, Grand Prix du Jouet 2018 in France and many more!

Fresh from such accolades, this quarter, the Magic Touch Piano won an award in the Play Category at the Cribsie Award, which is another grand prize in the US! Founded in 2010, the Cribsie Awards are hosted by (a well-known parenting website in the US). Chosen by the general public, Cribsie Award winners represent the best brands and products for babies and toddlers on the market. In the seven sub-categories, only six toys were ranked in the Play Category winners-list, which provides yet more ironclad proof that the Magic Touch Piano is recognised and appreciated by many American parents.

l  Cribsie Award 2020 in USA

l  Spielwarenmesse ToyAward 2019 in Germany

l  Toy of the Year 2019 in Finland

l  Toy of the Year 2019 in Poland

l  Grand Prix du Jouet 2018 in France

l  2019 Best Infant toy of the Year (nominated) in Sweden

l  MadeForMums Awards 2019 (Silver) in UK

l  Good Toy Guide 2019 – Recommended in UK

l  2018 Champion List of Mother's Choice on China Parenting Network Award - Professional Recommend Design Award in China

With the endorsement and acclaim of dozens of influential worldwide award bodies under its belt, the Magic Touch Piano has become the most awarded Hape toy in its catalogue. The piano not only contains the basic elements of any Hape toy - high-quality, great play-value, educational elements etc - but also marks a big step in the blending of wooden toys and technology. In addition, the widespread recognition also shines a light on the grand success between Hape and Baby Einstein, spurring everyone on towards a brighter and even more successful future.

This year, to fulfill and enrich “My First Mini Band”– the concept that the inspired and innovative toy designer Adam Shillito has developed to help children explore their possibilities and talent in music - different animal voices and selected sounds have been added which benefit children's cognitive abilities. Moreover, our new “instruments” are perfectly suited for children aged under three years, empowering them to be young musical geniuses! Additionally, the newly introduced colourful lights are highly appealing to little ones, and offer a great stimulus for learning. As Adam attests, we endeavour to offer world-class play experiences for children through our products. Therefore, the sound of our toy instruments is very close to real thing, providing children with a realistic musical experience they will fall in love with instantly!

A great band should constitute many types of instruments and, of course, “My First Mini Band” is no exception, and a professional keyboard, magic touch guitar and even a mixed music play table are coming soon for all the little musicians out there! All of these novelties improve the functions and play experience of the toy, whilst incorporating unique magic touch technology and maintaining a competitive price. We believe and hope that the product will be a hit on the market!

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Hape Holding AG

Hape, (“hah-pay”), is a leader in designing and manufacturing high quality baby and children’s wooden toys made from sustainable materials. The eco-friendly company formed in 1986 by Founder and CEO Peter Handstein in Germany.

Hape produces the highest standards of quality through stringent control systems and a world class production facility. Hape brands are sold through specialty retail, toy stores, museum gift stores, school supply stores and select catalog and internet accounts in over 60 countries.

Hape has won numerous awards from prestigious independent toy testing groups for toy design, quality and safety. Find us also on Weibo( or “like” us at facebook(

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