In May 2020, Hape Holding AG officially ended its cooperation with Educational Experience, its former distributor in Australia and, in July started a new collaboration with U. Games Australia who will deliver more Hape toys to Australian families in the coming future.
U. Games Australia is a leading toys and games distributor in Australia, with involvement in the toy industry for more than 20 years. U. Games Australia distributes numerous, globally strong brands, and maintains long-term, quality cooperation with lots of large-scale independent retail stores, toy chain stores, supermarkets, etc.
With much appreciation for the years of cooperation with Educational Experience, Hape Group will now work with U. Games Australia to open a brand-new Australian chapter, providing Australian families with Hape quality toys and, as always, enriching a happy childhood for children!