For each Hape 30th anniversary block set purchased, one toy will be donated to a child in need.

We will be embarking on a memorable trip.
In 2017, we shall be visiting China, Colombia, India, Syria and Zimbabwe to spend a day with children in these countries and we sincerely invite you to join us in this adventure. This journey will help us connect with the children in these nations.

From February 1st to April 30th 2017, Hape “We Care We Share” social responsibility scheme will be hiring one “Hape Love Ambassador”.
The winner wins a chance to travel to any one country of the five countries, where we donate, with a treat of return ticket.

How to Register?
MethodⅠ: Register by scrolling down to the bottom of the page and fill the application form with your details
MethodⅡ: Register via Social Media

Log in to your social-media account

Post a picture of this postcard on Facebook or Instagram with the note - “I want to be the Hape Love Ambassador”, and @Hape Toys.

A lucky draw will follow on May 15th 2017, and then the winner will be announced thereafter on

Download all Infos

Those eyes, full of hope and curiosity thrilled us. Despite the little resources, those children possess in their everyday life, it was a huge moment of delight and appreciation that carried us off.
(Sabine Handstein & Dennis Gies, 2016 ‘Hape Love Ambassador‘ for Zimbabwe)

Buy one and donate one. For each BLOCKS you purchase, Hape will donate one toy to a child in the countries we will be visiting.

The process of selecting the child we donate the toy to is transparent and traceable.

Since the “We Care We Share” social responsibility scheme was initiated in 2016, we have helped our customers to share their love to over 10,000 children across the world.

In 2017, let’s continue this social responsibility scheme together since your one purchase may make two children happy.

Trace Your Unique Donation


In May, Hape donated the first batch of toys to Indira Ghandhi Children’s Hospital in Kabul, capital city of Afghanistan.


‘Hape Love Ambassadors’ have set off their charity journey for autistic children in rehabilitation centers, hospitals and schools in 23 provinces, 5 autonomous regions, 4 autonomous municipalities and 2 Special Administrative Regions.


March 29, ‘Hape Love Ambassador’ visited 116 children from 3 kindergartens in Kathmandu who suffered from the earthquake catastrophe in April 2015.


On April 21, ‘Hape Love Ambassador’ donated toys to 700 Syrian and Afghanistan children at the Child Friendly Space in Berlin.


In September, ‘Hape Love Ambassadors’ donated toys to 2,393 children aged between birth and 6 years old in 30 ECCD centres.

Where You Are Making a Difference

Global awareness begins with an individual. In 2017, We've selected countries suffered from war, poverty, natural disasters, or lack of resources to partner with in our corporate responsibility scheme We Care We Share. When you purchase a blocks set, a toy will be donated to a child in need in China, Colombia, India, Syria, or Zimbabwe. Each set purchased has a unique five digital serial number - type yours above to see where your donation has gone to make a difference in a child's life.